I design products that seem
obvious for tech that isn't.
7+ years working in the messy spaces, where the problem isn't well-defined yet and the users aren't software people.
here's the work
Building a design system for an edtech app.
Modernizing a government certification system for 10,000 operators.
Designing an AI mortgage underwriting tool from zero to beta.

About
Eight years in. The messy
problems are still my favourite.
I'm a product designer with eight years of experience across startups, consulting, and government. I've run my own design studio, which means I've sat on both sides of the table and understand what it actually takes to ship.
I've designed AI tools that needed to earn trust before asking for it, government systems that needed to work for everyone, and fast-moving B2B products where getting it wrong had real consequences. The through-line is work that lives at the intersection of complexity and consequence.
Outside work I'm usually chasing a good sunset to paint, halfway through a book I won't stop talking about, or cooking up a creative side project that has nothing to do with screens.
Right now
I'm deep into AI-assisted workflows: vibe coding, building experiments, figuring out what's actually useful. I want a team where this kind of curiosity is just normal.
